Why You Should Run from the Marketing "Experts"

St. Charles Business Marketing|Run From the "Experts"

Beware the Marketing and Advertising "Expert"

How to Spot a Marketing or Advertising Expert Who Doesn't Understand Marketing's True Purpose

You can tell you're talking to a marketing "expert" pretty simply. Just listen for these tell tale signs:

They say "A prospect has to see/hear your ad at least 6-12 times before they will take action." (See the source of this Effective Frequency myth)

They spend more time focusing on the image in the ad than they do defining the target market, crafting the headline and defining the call to action.

They say things like "Ads have to be short and catchy".

Tag-line and logo development will be an important part of their "strategy".

"Advertising and marketing cannot be measured, what's important is getting your name out there."

Finally, and this is an absolute 100% dead give away that your marketing and advertising "expert" doesn't understand marketing's true purpose...your "expert" cold-called you!

Now it's bad enough that the "experts" don't understand the True Purpose of Marketing but to make matters worse they are keeping secrets from you.

5 Dirty Little Secrets the "Marketing Experts" Don't Want You To Know

Marketing, Advertising and Selling are scientific processes with measurable results and quantifiable Return on Investment.

Successive ad impressions follow the law of diminishing returns.

Most people don't see your marketing because they are not ready to buy.

"Ugly" selling oriented websites outperform "pretty" design oriented websites!

C-n-I advertising is dead wrong for your type of business.

Video Training Center

What Clients Say About Us...

"My marketing team was doing all the "right" things the experts told us we should be doing and we just weren't seeing the results that my board of directors wanted to see. I had heard about Scott and his new approach to lead generation marketing and decided to give it a try instead of the canned solution proposed by our big name ad agency. Scott's turn-key approach went exactly as he said it would and produced results that exceeded everyone's expectations. It's like having a new person on my sales team!"

John Cudmore, Director Sales & Marketing QCenter

"Scott Metcalfe is a wealth of information that we are using to grow our business in this trying economy. We have been in business for eight years and refuse to participate in a recession. December 2008 was our best month ever. Now is the time to excel at business. Scott will help you improve your knowledge to position yourself and your business for the upswing. I highly recommend using Scott Metcalfe"

Brenda Fredrick, President Beyond Blinds, Inc.

"Wolff Fitness has taken a quantum leap forward in the past year due to our work with Empire Consulting. The training we received has produced consistent and predictable growth in sales. I would recommend Empire Consulting to any company serious about growing revenue."

Richard Wolff, Owner Wolff-Fitness

"Leaders have endless optimism and a clear picture of what the future could hold. Scott's no nonsense approach to leading, marketing, and selling will help both individuals and companies drive performance in the rapidly changing and competitive marketplace of the future. Over the past two years I have been impressed with Scott's ability to quickly dissect both key business issues and opportunities to build a compelling plan for success."

Grady Lenski, Strategy and Commercial Operations Director Transitions Optical