The Science of Marketing - Marketing Profits 4.0

Marketing is a Science

Marketing is a science just like chemistry and physics. You must develop hypothesis, research your market, conduct marketing "experiments", measure your results and refine.

No matter how clever and compelling you believe your marketing message to be out of the box, the market and your prospects will be the ultimate arbiter. Unless you measure results and continually test and refine your marketing message and processes you have zero chance of obtaining the best return on your marketing investment.

"When you can measure what you are speaking about and express it in numbers, you know something about it; but when you cannot measure it, when you cannot express it in numbers, your knowledge is of a meager and unsatifactory kind..."

Sir William Thomson, Lord Kelvin (1824 - 1907)

Marketing and Selling Involve 4 Essential Processes

No matter what your industry, market, product or service the same four fundamental formulas and processes to marketing and selling success can (and should!) be followed to achieve success. There is no need to recreate the wheel. You simply have to find and then align yourself and your business with people who have already mastered these 4 essential processes and piggy-back on their hard work.

Marketing is Strategic and Tactical

Strategic Marketing: "What you say, why you say it and who you say it to"

Tactical Marketing: "Where you say it and how you say it"

While both sides are important, 95.1% of all businesses completely ignore the strategic side of marketing and instead hire marketing "experts" to create advertisements, websites, direct mail campaigns, radio spots etc. etc. all of which are destined to fail or perform poorly.

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What Clients Say About Us...

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"Leaders have endless optimism and a clear picture of what the future could hold. Scott's no nonsense approach to leading, marketing, and selling will help both individuals and companies drive performance in the rapidly changing and competitive marketplace of the future. Over the past two years I have been impressed with Scott's ability to quickly dissect both key business issues and opportunities to build a compelling plan for success."

Grady Lenski, Strategy and Commercial Operations Director Transitions Optical

Marketing Processes and Systems

Marketing is a Science

Marketing and Selling Involve 4 Essential Processes

Marketing is Strategic and Tactical