The Buying Continuum

Not Every Prospect Is Ready To Buy...Today

Do you realize that over 90% of your qualified propects are not ready to buy when they first encounter your marketing message? Well it's true.

The fact is that the next step 90% of your prospects are looking to take is NOT to make a purchase but rather to learn more so they can one day make the best possible decision?

They are looking for:

Information

Expertise

Assistance

Advice

And yet what do all of the marketing "experts" do?

At best, they create marketing messages that only appeal to the 10% of your prospects that are at the very right end of the buying continuum. Advertisements advertising "25% Off ________". Go ahead and look at your next pile of junk mail and you will find it confirms everything I'm saying.

At worst, the marketing messages are even less compelling and simply announce things such as "Visit Our New Location" or "The Home of Friendly Service". Maybe you can tell me where on the buying continuum you'll find prospects that these SWWC messages appeal to.

MarketingProfits4.0 Success Principle

To be a savvy and effective marketer you must interrupt and engage prospects all along the buying continuum. The earlier you can connect with buyers along the buying continuum the more control you have over their ultimate purchasing outcome.

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What Clients Say About Us...

"My marketing team was doing all the "right" things the experts told us we should be doing and we just weren't seeing the results that my board of directors wanted to see. I had heard about Scott and his new approach to lead generation marketing and decided to give it a try instead of the canned solution proposed by our big name ad agency. Scott's turn-key approach went exactly as he said it would and produced results that exceeded everyone's expectations. It's like having a new person on my sales team!"

John Cudmore, Director Sales & Marketing QCenter

"Scott Metcalfe is a wealth of information that we are using to grow our business in this trying economy. We have been in business for eight years and refuse to participate in a recession. December 2008 was our best month ever. Now is the time to excel at business. Scott will help you improve your knowledge to position yourself and your business for the upswing. I highly recommend using Scott Metcalfe"

Brenda Fredrick, President Beyond Blinds, Inc.

"Wolff Fitness has taken a quantum leap forward in the past year due to our work with Empire Consulting. The training we received has produced consistent and predictable growth in sales. I would recommend Empire Consulting to any company serious about growing revenue."

Richard Wolff, Owner Wolff-Fitness

"Leaders have endless optimism and a clear picture of what the future could hold. Scott's no nonsense approach to leading, marketing, and selling will help both individuals and companies drive performance in the rapidly changing and competitive marketplace of the future. Over the past two years I have been impressed with Scott's ability to quickly dissect both key business issues and opportunities to build a compelling plan for success."

Grady Lenski, Strategy and Commercial Operations Director Transitions Optical