The 4 Essential Marketing and Selling Processes1. FindingBefore you can effectively sell and market your product or service you must know who your target audience is and how to find them:
2. GettingOnce you can visualize your target audience you need to align the benefits of your offer with your prospects needs, wants and desires. This message to market alignment must then be communicated effectively to your target market.
3. KeepingCongratulations getting a new prospect into your marketing and selling process. Perhaps you have even made a sale! Now you'll want to shift your focus to keeping your new prospect engaged and ultimately converting your prospect into a customer!
4. GrowingCongratulations again. Now you have a customer and the opportunity to deepen your relationship and hopefully sell addition products and services.
Within your business there are opportunities for profit improvement in each of these four systems. When we work together one of the first things we'll identify is within which of these processes the biggest return on investment lies and that is where our work will begin. MarketingProfits4.0 Success Principle The value you deliver is never in the product or service alone. The value you deliver is directly proportional to how well you develop and execute the 4 Essential Processes. For it is in these processes that the experience and result your prospects are really buying resides.
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