Books Recommended by the Marketing Profits 4.0 Team

Each of these books has been read by the MP4.0 Team and comes highly recommended as a resource. You can purchase them directly from Amazon.com by clicking on the links provided.

NOTE: This list is continually being updated so be sure to bookmark this page for the Team's latest Recommendation

What We're Reading Today

  Scott says: "I love this book and not just because Cialdini is a professor at ASU!  Filled with great common sense examples that you will immediately relate to, this book will open your eyes to the power of influence and help you become a better marketer and salesperson. Even though every idea, claim and example is backed by university level research this book remains a delightful fast-paced read."

 

 Personal Productivity  
Scott says: "This book changed my approach to organization and personal productivity forever. I find that I get far more done in both my business and personal life now that I follow the simple approach that David Allen describes in this book.  Goodbye stress, hello Getting Things Done!"
   Scott says: "I happened to pick up The Power of Now at the same time as "Getting Things Done. I was surprised at just how complementary the two were since The Power of Now is much more focused on the spiritual side of life. The concepts in The Power of Now are simple and elegant.  Now that I realize that the only moment that is truly real is this very moment I find that I can enjoy relaxing with my family much more.  I don't feel the need any longer to always be obsessing on work."
 Marketing  
  Scott says: "I love this book and not just because Cialdini is a professor at ASU!  Filled with great common sense examples that you will immediately relate to, this book will open your eyes to the power of influence and help you become a better marketer and salesperson. Even though every idea, claim and example is backed by university level research this book remains a delightful fast-paced read."

 

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"My marketing team was doing all the "right" things the experts told us we should be doing and we just weren't seeing the results that my board of directors wanted to see.  I had heard about Scott and his new approach to lead generation marketing and decided to give it a try instead of the canned solution proposed by our big name ad agency. Scott's turn-key approach went exactly as he said it would and produced results that exceeded everyone's expectations. It's like having a new person on my sales team!"

John Cudmore, Director  Sales & Marketing QCenter

"Scott Metcalfe is a wealth of information that we are using to grow our business in this trying economy. We have been in business for eight years and refuse to participate in a recession. December 2008 was our best month ever. Now is the time to excel at business. Scott will help you improve your knowledge to position yourself and your business for the upswing. I highly recommend using Scott Metcalfe"

Brenda Fredrick, President Beyond Blinds, Inc.

"Wolff Fitness has taken a quantum leap forward in the past year due to our work with Empire Consulting. The training we received has produced consistent and predictable growth in sales. I would recommend Empire Consulting to any company serious about growing revenue."

Richard Wolff, Owner Wolff-Fitness

"Leaders have endless optimism and a clear picture of what the future could hold. Scott's no nonsense approach to leading, marketing, and selling will help both individuals and companies drive performance in the rapidly changing and competitive marketplace of the future. Over the past two years I have been impressed with Scott's ability to quickly dissect both key business issues and opportunities to build a compelling plan for success."

Grady Lenski, Strategy and Commercial Operations Director Transitions Optical